Jewellery Exhibitions

Exhibitions for Jewellers

In last 10 years, the way Indians shop for jewellery has changed, and changed radically. Earlier, people used to have loyalty for local brands who managed direct and constant touch with customers through birthday & anniversary wishes, heads up for new collections, etc. But after the arrival of national & multinational brands, internet shopping and change in buying pattern has radically changed the way jewellery business functions. 

Today, old loyal clientele is not enough. Today, four or five letters a year is not enough. In today’s highly competitive world, where the pie is split hundreds of ways, it has become highly important to not only retain old clientele but also aggressively expand the consumer base. Today, a birthday card is not enough. Today, it requires personal relations, which goes much deeper than pre-scheduled post cards.

That is where exhibitions come in for rescue. Exhibitions provide a platform not only to create a new consumer base, but also establish a personal, face-to-face connect with prospect consumers which has a potential to be carried to the point of sale and beyond. Jewellery exhibitions help also as a research point where opinions and feedbacks about brand and products can be gathered from a large group of potential customer which would not be possible in the show room.